Most definitions of brand engagement agree that it represents a relationship between a brand and its consumers that’s driven by interactions. Social media marketers have long championed the importance of engagement because brand interactions are opportunities to build deeper relationships with fans. Learning more about your audience is key to gaining more social media reach, generating leads, and increasing brand awareness. interKanect can help expand your social media presence and increase your engagement. Engagement is perhaps more important than ever as competition increases and reach algorithms become more punishing. interKanect can help you establish a competitive advantage in the market, Increase customer loyalty and retention and create and inspire new brand advocates.